If You Want Performance, First Define Your Purpose

Every company, even a sole proprietor working in the service industry, needs a reason for being in business. And “earning money to feed my family” doesn’t count.

Most large corporations post a mission statement on their websites, and their internal communications programs often revolve around stated values and a shared vision.

So should you.

You may not employ thousands of people or serve customers coast to coast. Still, the research behind our Business Synchronicity IndexTM shows that organizations with a clear mission outperform their competitors, experience higher levels of customer satisfaction, and employee engagement.

Business Synchronicity is a measure of how well an organization’s marketing and operating strategies align with their mission, vision, and value statements, and it’s a metric that applies to any organization.

For small and mid-size businesses, the BSI makes navigating and sustaining a winning business strategy accessible and affordable. But here’s the catch: Business Synchronicity only works when your “WHY” is clear (Thank you, Simon Sinek!). And many organizations have no stated mission at all.

Lack of mission, vision, and values often results in questionable corporate strategies, social media missteps, or outright employee rebellion.

Business Synchronicity is not about being “on the right side” on social or environmental issues; it’s about being who you are and understanding that every decision and action should align with your corporate mission.

The methodology provides not only an indexed score measuring Business Synchronicity but also offers strategic recommendations on how an organization can improve in the short, medium, and long term.

But it all starts with having a strong mission. What’s your reason for being in business?

For more information on how the Business Synchronicity Model can benefit your business, visit www.brandrevivalpartners.com.